Introducing the Be One Percent Better Rebrand

We’re proud to unveil our refreshed identity: Be One Percent Better. This isn’t just a new look—it’s a bold recommitment to who we are and how we show up every day.

Why the change? Because we believe success is rooted in the little things done consistently. It’s the extra phone call. The added research. The check-in after closing. We believe in doing the work, refining the craft, and choosing growth over comfort—every single day.

This rebrand reflects our values of:

• Consistency over chaos

• Service over self

• Progress over perfection

You’ll see this new energy throughout our branding, systems, events, and how we support our agents and clients. It’s not just a name—it’s a movement.

We’re not here to be average. We’re here to be 1% better—every day, together.